The advantage of easyride versus the systems used in the UK and NL is that you need a lot of very expensive hardware. Easyride is a pure software solution. That is why in the UK they still do not have “tap and go” in the whole country, more than 10 years after they started with it…
Also the problem (and you see that for example in the Netherlands) is that there are then sometimes queues at the gates/poles and that would not go down well here.